In short
Perspicality publishes outbound benchmarks measured on campaigns it builds and operates for US client-facing firms such as insurance agencies and mortgage brokers. Every figure is an aggregate across campaigns, reported with its sample size and date range. How prospects are selected, the signal system behind the campaigns, is proprietary and not described.
Insurance agencies Mortgage brokers The campaigns behind the numbers
How these reports are made
- Real sends, not surveys. Every number comes from campaigns we run ourselves. No self-reported vendor data.
- Sample sizes on every figure. A rate without an n is an anecdote; we publish both, with the date range measured.
- Aggregates only. No client is identifiable, and the prospect-selection signals behind the campaigns stay out of scope.
- Same URL, refreshed annually. Reports are updated in place with a changelog, so a citation made this year still resolves next year.
First report
The first report, outbound reply rates for insurance agencies, is in production from live campaign data. To get it when it publishes, leave a work email on the homepage or book a call.
